Elite RV Dealership B. Young RV Takes Digital Presence Seriously

Based near Portland, Oregon, B. Young RV opened its doors in 2010 with only six employees total. In just seven years, that number has grown to seventy. Equally impressive, the business recently purchased 27 acres for expansion into Southwest Washington, planning to build a new location that is projected to open in spring 2018. "Our goal is to always be moving forward and raising the bar," says owner Bruce Young.

B. Young RV's status as a well-recognized and prestigious RV dealership, nation-wide, stems from the company's ability to provide customers with the most coveted brands in the industry. In addition, the business has strong relationships with top RV professionals in the region, making it a great success. In 2016 the dealership opened an off-site service center, a body collision center, and hired several technicians to supplement the growth that has come from that success.

Staci Holbrook, B. Young RV's Inventory Manager, and Young agree that digital presence takes the number-one priority in advertising for their dealership. "Today's consumer likes to do the majority of their shopping online before they get here," Young explains. "Most of our customers come in pretty well-armed and well-educated from looking at our website. They know what they're looking at in terms of price structures and products available."

The dealership still uses traditional advertising methods, on both TV and radio. "Realistically, though, our website gives us the best return on investment," Young says. "It also helps us attract new customers."

After working with a different web provider, B. Young RV made the switch to Dealer Spike, another Pacific Northwest native, in the spring of 2013. "Our prior website was good, but Dealer Spike improved upon it, being responsive to change and much more user-friendly," Young says.

He admires the depth of knowledge that Dealer Spike's team members offer. "Their talent has helped us grow - and we grew over a much quicker pace in the last three years than the three years prior. Daily, the site produces many leads for us that turn into sales opportunities."

Young and his team understand that online advertising goes beyond the website. They also chose to partner with Dealer Spike for search engine marketing (SEM) and a platinum-level search engine optimization (SEO) package, plus a newer product - Reputation Management. "It works really well," says Holbrook. "The team at Dealer Spike sees both our good and bad reviews and notifies us. We're able to respond much more quickly." Holbrook and Young say that often, through communication with an unhappy customer, the team is able to turn a negative review into a positive one.

"We are proud to partner with B. Young RV as a top-class RV dealer, and in addition to that, an exceptional client to work with," says Jay Mason, CEO of Dealer Spike. "Bruce and his team are well-educated in the space of digital marketing, and they've implemented strategies that clearly work and show results. We are honored that they've chosen us to take along for the ride."

When asked to comment on his dealership's culture, Young says that the most important thing he teaches his employees is to put the customer first in every facet of the business. "We realize how important our customers are to us, and if we take good care of them, that reciprocity will work its way back to us," Young says. He prides his dealership on its talented staff members, who always continue to improve and grow.

B. Young RV's website does advertise and promote sales, but it's purpose is to provide knowledge for customers. Even the add-on tools that the dealership utilizes are just further techniques to create more accessibility. SEO and SEM increase online visibility, making it easier for customers and potentials to find the RV units they are searching for. Reputation Management allows customers to voice their opinions and be heard, and the B. Young RV team takes that feedback very seriously - so much so that they are willing to make an investment in earning and monitoring that feedback.

Customer satisfaction is what it ultimately comes down to. "Our goal is to always try to exceed customers' expectations," Young explains. "And we are constantly trying to improve on that."

ABOUT B. YOUNG RV

B. Young RV is Portland's source for the best-built, top-selling RVs in the industry. The focus at B. Young RV is to exceed customer expectations, and assist customers in making RV dreams a reality.